SEO is important for any online business because it helps them to be found online by potential customers. In the digital age, more and more people are using search engines like Google to find local businesses or a product. If a business is not well-ranked on search engines, it may be difficult for customers to find them online, which can lead to missed opportunities and reduced revenue.

Additionally, SEO helps to build trust and credibility with customers. When a business appears at the top of search engine results, it can give the impression that the business is reputable and well-established. This can be especially important for small, local businesses that may not have the same level of brand recognition as larger companies.